Los Angeles · systems for brands that sell in DMs

Your traffic goes to the DMs.That's where it dies.

I build the operating system for brands that sell through conversations: one inbox for every channel, replies that never miss, content that stays on-brand at volume, and a dashboard that finally shows where the money leaks.

Book a 20-min walkthrough See the numbers

No deck · I show you the actual screen

Dashboard · live2,198 overdue

Waiting for reply0

Overdue · 60-min SLA0

Views · best month0

New clients · 30 d0

Conversations by channel

Instagram

1,304

612

290

"Hi, can I get the price and sizes?"Hot

"Still waiting on a reply…"4 days

Case · resale brand · 150k followers

107 days of a working system, in real numbers.

Jun 29 – Oct 15, 2026, pulled straight from analytics. The chart below is one of the client's two Instagram accounts; together they did 12.6M views and reached 8.5M accounts in their best month. Five messengers, no CRM, every Reel posted by hand. This is what changed once the system ran.

Views per week

11.0M total · 1.2M peak week

0views in 107 days

0accounts reached

0net followers, 151k → 165k

0posts published, zero by hand

Followers · account one (resale)

151,277 → 165,162

Same system · second account · footwear brand

37,850 → 83,710 followers in four and a half months. Same engine, second brand.

Jun 4 – Oct 15, 2026. The content engine, calendar and distribution pipeline run two brands from one setup. This is the second one.

Followers · account two

+121% · 20 weeks

0net followers, 38k → 84k

0views in 20 weeks

0accounts reached

0views in the best week (Oct 5)

Before

5 messengers, no CRM, no single owner for a conversation
Hot leads expiring in Instagram DMs after days
Every post scheduled by hand, no calendar
Carousels in a different style every week
No way to see which manager actually sells

After · 90 days

One inbox: Instagram DMs, WhatsApp, Telegram, VK, Facebook, YouTube comments — with SLA on every thread
Official-API automation answers first, humans close
One calendar across 4 accounts, follower deltas daily
Content engine: 40 brand rules, QA in code, almost no edits
Dashboard per manager: waiting, overdue, first response, sales

Sales audit · what the diagnostic looks like

I read 170,000 messages so the owner didn't have to.

Three months of a seven-channel sales team, every conversation, end to end. Not a survey, not a sample. The output is a number per manager, a number per skill, and the exact conversation where the order was lost.

0conversations read, 7 channels, 90 days

0of new leads reached payment · spread 12% → 46% by manager

0went silent after the price and nobody came back

0paid orders per quarter if everyone hits 35%

Skill matrix · 7 managers × 12 skills, scored from their own conversations

green 7+ · amber 5–6.9 · red under 5

Manager	Speed	Tone	Needs	Product	Value	Objections	Closing	Upsell	Follow-up	Writing	Service	Engagement	Score
A	9.6	7.6	5.2	6.3	4.5	4.4	6.8	3.8	4.4	5.9	7.2	7.4	6.1
B	9.1	7.1	5.3	5.3	5.7	4.7	7.2	6.2	5.2	5.3	6.5	7.1	6.2
C	6.7	6.7	5.6	6.3	5.2	4.3	6.8	6.4	5.0	6.0	6.6	7.1	6.1
D	6.4	6.4	4.7	5.8	4.1	3.7	6.7	4.8	3.8	6.2	5.9	5.7	5.4
E	5.7	6.8	5.3	5.8	4.1	3.5	5.6	4.8	4.6	6.4	7.1	5.7	5.5
F	5.2	7.0	5.0	7.0	4.0	3.0	6.0	5.0	3.0	5.0	7.0	6.0	5.3
G	7.0	6.1	5.7	5.8	4.3	4.0	5.6	3.4	3.1	5.8	5.7	5.6	5.2

What the whole team is weakest at: presenting value, handling objections, upselling and following up. That's where the next 110 orders are. Names removed; the owner got the real ones.

Get this matrix for your team →

The system, live

Every message, from any channel, lands in one place and leaves answered.

Watch a lead move: four channels in, one inbox, an assistant that drafts, a human who sends, and a dashboard that counts every second it waited.

One calendar · every account, every channel

The team stopped asking what goes out tomorrow.

Every account on one week. Scheduled posts, what the engine generated, what a human dropped in from the team chat, and what already went live — with yesterday's follower delta next to each account. Illustrative data; the real one runs on a client's domain.

Week 42 · 6 accounts · 34 posts scheduled

InstagramYouTubeTikTokThreadsTelegramFacebook

Account

Mon13

Tue14

Wed15

Thu16

Fri17

Sat18

Sun19

@brandINSTAGRAM+412 yesterday

Reel · drop teaser09:00

Carousel · 6 looks12:30

Stories · restock10:00

Reel · founder talks18:00

Carousel · sizes12:30

Reel · UGC cut17:00

Carousel · sale11:00

@founderINSTAGRAM+96 yesterday

Reel · behind the set19:00

Stories · Q&A20:00

Reel · podcast clip 0319:00

Reel · week recap18:00

Brand channelYOUTUBE+1,210 yesterday

Short · clip 0115:00

Short · clip 0215:00

Podcast · ep. 1417:00

Short · clip 0315:00

Short · clip 0415:00

Short · clip 0515:00

@brandTIKTOK+2,340 yesterday

Clip 01 · hook A13:00

Clip 0213:00

Clip 03 · duet13:00

Clip 0413:00

Clip 05 · hook B19:00

Clip 0613:00

Clip 0713:00

Clip 08 · best of13:00

@brandTHREADS+58 yesterday

Text · opinion08:30

Text · thread ×508:30

Text · poll08:30

Text · story10:00

Brand channelTELEGRAM · FACEBOOK+31 yesterday

Post · drop + link10:00

Cross-post · carousel12:40

Post · founder reel18:10

Cross-post · carousel12:40

Post · sale11:00

What the owner sees at 9 a.m.: which account has a hole this week, what the engine already prepared, and which post brought the followers yesterday. Manual posts from the team chat land here too, so nothing gets published twice.

What I build

The whole operating layer. One person, ninety days.

One inbox

Instagram DMs and comments, WhatsApp, Telegram, VK, Facebook, even leads pulled out of YouTube comments: one CRM with a real pipeline, routing to managers and an SLA clock on every conversation. Managers reply to Instagram DMs straight from the CRM. The number the owner never had: how many people are waiting right now.

Replies that never miss

Official Instagram API: DM menus, keyword triggers, comment-to-DM, story reactions. An assistant drafts; a human always sends.

Content on-brand at volume

An engine that finds the drop, builds carousels to the brand book, runs QA in code, publishes, and learns from every correction.

One calendar

Every scheduled post across every account and every manual carousel from the team chat, in one place, with daily follower deltas.

One dashboard

New clients by channel, answered, waiting, overdue, median first response, SMM-to-sales. Per manager.

Distribution that runs itself

One podcast to thirty clips to Instagram, TikTok, YouTube, Facebook, Threads and VK on a schedule. Cross-posting, watermarks, alerts, and an MCP server so the next tool plugs straight in. The team stopped asking what goes out tomorrow.

Who this is for

Brands with 30k–500k followers that close sales in the DMs, not at checkout.
Resale and buyer shops running on Instagram, Telegram and WhatsApp with a team of managers.
Experts and online schools paying a template platform a cut of every sale.

Not for

Stores that sell through a cart and never talk to a buyer.
Anyone who wants a bot to replace the sales team. The assistant drafts; a human sends.
Built first for a Russian-speaking brand on Telegram, WhatsApp and VK; the same stack runs Instagram DM, WhatsApp and email for US brands.

Services

Three things I do. Each starts with a conversation.

Systems

Revenue operating system

For brands with more traffic than people. Starts with a two-week diagnostic: a map of where leads leak, an audit of the sales team, a fixed-price proposal.

Unified inbox and CRM with pipeline and SLA; reply to Instagram DMs from the CRM
Instagram and WhatsApp automation, official API; leads from YouTube comments
Content engine, calendar, dashboard, team OS
Support: new scenarios, reports, a weekly call

$1,500diagnostic, credited against the build · builds from $9,000 · support from $2,000/moStart with a diagnostic

Media production

Full cycle, from zero to DMs

Not a shoot — a pipeline. Concept, production, edit, cut into clips, scheduled across every channel, scaled on what performs, traffic routed into automated DMs that sell. Ten years on fashion sets, 31 million views on the last account I ran it for.

Photo and video production, campaign and social
Edit, clips, captions, calendar — 30+ assets a month
Scaling, paid traffic, DM automation on the back end

$3,000/mofrom, full cycle · shoot days from $250/hourBook production

Expert platform

Your own course platform

For experts and schools paying a template platform a cut of every sale. Lessons, tests, assignments, payments, referrals, and an admin that shows money and churn. On your domain.

Student cabinet with progress and gates
Admin: students, leads, payments, referrals
Optional: an assistant trained on your material

$6,000from, turnkey · support from $500/moAsk for a demo

How it works

Diagnose. Build. Run.

01 · TWO WEEKS

Diagnostic

I look at your accounts, your inbox and your team. You get a map of where leads leak, with numbers, and a fixed-price proposal. Keep it even if we stop here.

02 · 6–12 WEEKS

Build

Inbox, automation, calendar, dashboard, content engine, in the order that returns money first. Your team works in it from week two; nothing waits for a big launch.

03 · MONTHLY

Run

New scenarios as the business changes, a weekly report, one call a week. The system keeps learning from your corrections, so it needs less of you every month. Everything lives in your accounts and your repo, documented and handed over: if we part ways, you keep the system and it keeps running.

Vitaly Laysha · Los Angeles

Who I am

Ten years on fashion sets. An engineer's habit of making things run without me.

Photographer and producer on NYFW shows and campaigns for Giorgio Armani, Michael Kors, Jason Wu and Proenza Schouler. Then creative director of a 25-person resale brand, where I rebuilt the whole operating layer alone in ninety days. I build systems the way I used to run sets: fast, on-brand, finished on the day.

Media production — full cycleMeta Developer APICRM & automationContent enginesEnglish · Russian

How it starts

Twenty minutes. Your account, my screen.

Leave your Instagram handle. I'll look before we talk, and you'll leave the call knowing which of your conversations are dying and why, whether or not we work together.

Instagram · @laysha.systems Email · hello@laysha.systems

Manager	Speed	Tone	Needs	Product	Value	Objections	Closing	Upsell	Follow-up	Writing	Service	Engagement	Score
A	9.6	7.6	5.2	6.3	4.5	4.4	6.8	3.8	4.4	5.9	7.2	7.4	6.1
B	9.1	7.1	5.3	5.3	5.7	4.7	7.2	6.2	5.2	5.3	6.5	7.1	6.2
C	6.7	6.7	5.6	6.3	5.2	4.3	6.8	6.4	5.0	6.0	6.6	7.1	6.1
D	6.4	6.4	4.7	5.8	4.1	3.7	6.7	4.8	3.8	6.2	5.9	5.7	5.4
E	5.7	6.8	5.3	5.8	4.1	3.5	5.6	4.8	4.6	6.4	7.1	5.7	5.5
F	5.2	7.0	5.0	7.0	4.0	3.0	6.0	5.0	3.0	5.0	7.0	6.0	5.3
G	7.0	6.1	5.7	5.8	4.3	4.0	5.6	3.4	3.1	5.8	5.7	5.6	5.2

Manager	Speed	Tone	Needs	Product	Value	Objections	Closing	Upsell	Follow-up	Writing	Service	Engagement	Score
A	9.6	7.6	5.2	6.3	4.5	4.4	6.8	3.8	4.4	5.9	7.2	7.4	6.1
B	9.1	7.1	5.3	5.3	5.7	4.7	7.2	6.2	5.2	5.3	6.5	7.1	6.2
C	6.7	6.7	5.6	6.3	5.2	4.3	6.8	6.4	5.0	6.0	6.6	7.1	6.1
D	6.4	6.4	4.7	5.8	4.1	3.7	6.7	4.8	3.8	6.2	5.9	5.7	5.4
E	5.7	6.8	5.3	5.8	4.1	3.5	5.6	4.8	4.6	6.4	7.1	5.7	5.5
F	5.2	7.0	5.0	7.0	4.0	3.0	6.0	5.0	3.0	5.0	7.0	6.0	5.3
G	7.0	6.1	5.7	5.8	4.3	4.0	5.6	3.4	3.1	5.8	5.7	5.6	5.2

Manager	Speed	Tone	Needs	Product	Value	Objections	Closing	Upsell	Follow-up	Writing	Service	Engagement	Score
A	9.6	7.6	5.2	6.3	4.5	4.4	6.8	3.8	4.4	5.9	7.2	7.4	6.1
B	9.1	7.1	5.3	5.3	5.7	4.7	7.2	6.2	5.2	5.3	6.5	7.1	6.2
C	6.7	6.7	5.6	6.3	5.2	4.3	6.8	6.4	5.0	6.0	6.6	7.1	6.1
D	6.4	6.4	4.7	5.8	4.1	3.7	6.7	4.8	3.8	6.2	5.9	5.7	5.4
E	5.7	6.8	5.3	5.8	4.1	3.5	5.6	4.8	4.6	6.4	7.1	5.7	5.5
F	5.2	7.0	5.0	7.0	4.0	3.0	6.0	5.0	3.0	5.0	7.0	6.0	5.3
G	7.0	6.1	5.7	5.8	4.3	4.0	5.6	3.4	3.1	5.8	5.7	5.6	5.2